Year
2022
Category
Web Design
Product Duration
3 - 4 Weeks
I studied storytelling-driven brand sites like Coca-Cola Creations, Pepsi Pulse, and digital-first campaigns like Fanta’s AR site. These used motion, scroll-based storytelling, and expressive typography to create emotional impact. User feedback also showed that buyers want to know a brand’s vibe before trying the product — especially with nostalgic brands like Campa.
The design uses full-screen scroll-based storytelling, where each scroll unveils a new chapter — from Campa’s legacy, flavor journey, nostalgic moments, to its youthful future. I used liquid transitions, kinetic typography, and parallax effects to make the experience feel alive. The site uses a bold color palette matching each flavor’s personality — bright orange, retro red, neon green, etc.
Tested with 6 users who spent 2–3x more time exploring compared to a typical landing page. They described the site as “vibrant, fun, and expressive”, and said they felt the brand tone clearly without a single line saying “Buy now.” This validated the goal of building awareness over hard selling.
